Saturday, 31 July 2010

Rebrand the Arts!

The best ideas are the most obvious - which no-one has thought of because they're so obvious!

Like rebranding the Arts.

The Arts have got a terrible brand reputation. Not because the Arts are considered elitist - many would say no real art ever gets into elitist exhibitions.

But to the average taxpayer the word 'Art' conjures up images of dead sheep or litter or poems about used loo paper.

Rebrand the Arts as functional rather than spiritual or aesthetic and they can pay for themselves!!

- For example there is a wonderful symbiosis between the resident artist of the Royal Bath Hotel in Bournemouth and the hotel's accountant.

Outside the hotel guest restaurant area are pictures which, although being difficult to view as spiritual in the current paradigm, are pretty good realist expressions of mass removal of bodily organs prior to incineration. Everybody loses their appetite, less food to serve, profits rise!

- Then there's medical research. Modern Art provides a fount of finished projects, projects which used to be initiated in mental hospitals to get a visual representation of what is going on in the patient's mind. Split images in these projects indicating schizophrenia, are fairly common. Adult and child porn images are not uncommon also. Many of these projects are by homosexuals who tend to have more interesting madness. So by examining these extreme examples it may be possible one day for these projects to lead to a cure for homosexuality - think of the money that would be worth.

- Or how about alternatives to prison that government is always seeking? The next best thing to flogging could be requiring offenders to sit through some of the worst modern plays (or some of the best depending on the critic - that mystical priest of the modern world whose mission is to merge the subjective and objective to provide new dimensions to the concept of truth).
Art offers great deterrents if used in the right way!

- Now much effort goes into many exhibits. These are often scorned simply because they're presented as Art.
Rebrand and market them as novelties, say, and they could attract a much larger appreciative audience. You could have NOVELTY CIRCUSES for example. They could tour the country!

The Arts are dead, long live the Arts!!

1 comment:

  1. But could the Arts Council be used for anything!?