The Bread Mafia

Bread is simple.  Idiots make it very complicated to show how clever they are.

To make bread is simple:

1.  Buy strong bread flour.  Get the one with the highest protein content as given on the packet as the stronger flours taste better.

That's perhaps why home made bread generally tastes better than supermarket or much 'artisan' bread..

They must use cheaper flour.  Bread is simple to understand....

It's simple to be an 'artisan' too.  Just add a few chopped olives to the dough.

2.  Follow the instructions on the packet.  They should know what quantities work best with their flour, not  gurus giving universal ingredient ratios.