Thursday, 28 January 2010

Big Issue

    
Big Issue n.  Media company selling weekly magazines in bulk to poor people. It’s not on a sale or return basis so poor people basically throw away unsold but paid for mags when the next issue comes out. Poor people are helped by being given the status of self employed beggars taking financial risks.


The marketing genius of the company can be seen in the number of celebrities convinced that they are a philanthropic organisation rather than a media company.

(from The Correctly Correct Dictionary)
    
Posted by Rev. Roland at 3:54 pm

2 comments:

  1. ken4 March 2010 at 23:00

    the spiel Big Issue gives doesn't make sense.
    They want everyone to know that these self employed people are hard up but give them signs saying 'working not begging'

    ReplyDelete
  2. ken4 March 2010 at 23:06

    the spiel Big Issue gives doesn't make sense.
    They want everyone to know that these self employed people are hard up but give them signs saying 'working not begging'

    They don't give them dignity. They just exploit them.

    ReplyDelete

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